I just got back from the Cubase 7 clinic that was held at Turramurra Music. I was interested to see how the pro from Steinberg used the tool, he was quick I tell you that and he certaily knew the new features. But what I found most interesting was the demographic that was there, mainly older, balding men. There was about 40 people in the room, so let me try and paint a picture.
First thing I noticed was that there where only two woman in the room, nothing wrong with that but I expect more. Next thing I noticed is that there where only about ten people under 40, and only about five under 30, the crowd was by far, in a word… old… This lead me to think that these old timers must have been studio engineer gurus so I felt a little out of place… But then the presenter started to ask a few questions, ‘who plays keys ?’, me and five others put their hands up, “who plays guitar ?”, even less put their hands up. Then finally “who uses Cubase in anger ? who makes money using it ?”, only me and another guy raised their hand…. ok now I find this strange, if these guys aren’t playing instruments and they aren’t professional engineers or producers, what exactly are they doing with Cubase ? I can’t figure this one out….
Anyway, the clinic was good, I got to see the new features up close and I got myself a copy of Cubase 7. And because of the timing in Australia, we get it first before the rest of the world, and because this was the first Cubase 7 clinic run in the country, I was in effect, one of the first in the world to get the product….Yeah for me !
I even bumped into another DJ friend of my while I was there, DJ Matirx, it was good to catch up.
(also, just noticed that the Stienberg site is down, it says, “We are offline to prepare a smooth Cubase 7 launch. We’ll be back soon”… why???)